|
Welcome to Free-Article-Directory.Com!
Articles » Internet-Business » Internet-Marketing >> View Article
|
 |
|
 |
| 12 Imperatives For Email Marketing Success |
By:
Nidhi Gupta |
|
|
Webmasters, often employ their best plans, strategies to make their
email marketing endeavor successful. However, only a few succeed. Gone are the days when ‘load and send’ was the only marketing concept rather principal available to follow for email marketers. It doesn’t work anymore! Today the competition is at its peek and only the best performer could survive. Here are few rules that need to be followed in order to be successful. Companies that fail to follow all of these principles (rules) will find their email marketing programs underperforming their competitors and not achieving maximum ROI.
1.
Seek Permission, It’s Not Optional: You hurt your brand, your campaign and your sender reputation by sending unsolicited mail. Avoid using stealth methods to collect email addresses. Rather use a two-stage subscription process that requires confirmation before the address goes into your database. Also, ask older opt-ins if they still want to receive your email, and retain all the permission data on each opt-in.
2.
Manage Your Sender Reputation: Either you send too many emails too often to too many bad email addresses, or generating too many spam complaints you’ll get on bad side of ISP. As a result ISP will block your emails, shunt them to oblivion in the bulk folder and won’t tell you what you did wrong. Honor unsubscribe requests immediately, stay off blacklists, monitor and resolve spam complaints, and use a double opt-in process and unique
IP address if you don’t already.
3.
Clean and Analyze Mailing Lists: A list consisted of too many unsolicited, incorrect, and out-of-date or duplicated addresses hurts your campaign’s performance, your company’s delivery and sender reputation. Keep your list hygiene. Clean out bad addresses and reduce undeliverable emails.
4.
Deploy Authentication Technologies: These days, some ISPs are using methods that allow email from recognized senders but block spammers and malicious senders. Unauthenticated emails could be blocked, filtered or sent to bulk/junk folders through whitelisting, SenderID and DomainKeys.
5.
Test for Delivery and Correct Rendering: Send a sample email to test emails accounts at major providers to spot bad links, copy that triggers spam filters, bad images or other problems. Also test to see which attributes work best in individual emails.
6.
Establish and Build Trust: Ask only for the most necessary information at registration. Send only what you say you will, when and how often you promised at registration. Without trust, recipients are less likely to open or act on your emails and more likely to unsubscribe or file spam complaints.
7.
Respect Recipients’ Privacy: This is just good business practice, but you’ll also avoid legal and ethical problems. Include a short, simple email privacy statement within your opt-in form and link it to the full policy statement on your Web site.
8.
Provide Functions: Give recipients the tools they need to manage their subscriptions, contact you, forward information to others and get more information, right in the email.
9.
Define Your Email Value Proposition: Give your recipient clear reasons to open your emails every time. Define your Email Value Proposition and use it to drive your content, creative, frequency and segmentation strategies.
10.
Personalize for Greater Relevance: Personalization boosts your value. Top-quality email service providers allows to personalize right to the recipient level, with email that recognizes each one by name, buying history, content, format, etc.
11.
Use Good Design & Format: Weak designs and improper format frustrates users. They can’t navigate your email easily or find the information they want. So, they opt out. Or, they delete you every time. Or, they hit the “Report Spam” button and hope that makes you go away.
That’s why you test sample messages, to make sure they perform across many email programs and Web services. Your email has to stand out in a crowded inbox so design email for the inbox.
12.
Focus on List Quality over List Size: Growing your mailing list is important, but don’t do it at the expense of quality. Analyze your house lists carefully. Clean them frequently, especially before a campaign or publication and Segment your lists regularly. |
|
|
 |
 |
 |
 |
|
|
