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| 10 Ways Your Web Site Text Can Impact On Your Web Site Visitors |
By:
Bryan Thorby |
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10 Ways Your Web Site Text Can Impact On Your
Web Site Visitors
By Bryan Thorby
The appearance of your web site text can increase or decrease
the level of response of your web site visitors. The size,
font, style and color of your text can easily affect your
visitor's decision making process. Remember the times you
have visited a new site and clicked away very quickly because
the look and feel of the site was not what you liked.
Below are ten points to consider when typing text on your web
site.
1. Easy To Read- You want to make it easy for your
visitors to read your text. Do not use a light
colored text like yellow on a white background and
you don't want to use dark blue text on a black back-
ground. These options are just too hard to read.
2. Create A Mood- You want to use the color of
your text to create a mood for the reader. If you want
to create excitement, use some red text. If you want to
create greed, use a some green text. Use colors that
would put you in a mood to buy your product.
3. Grab Their Attention- You can grab your readers
attention by using headlines. Make the headline more
noticeable by using a different colored headline than
your ad copy. This offsets the headline and pulls the
reader into the rest of your ad copy.
4. Highlight Keywords- You can emphasize phrases
and keywords that are important to your readers. For
instance use expressions like: super, deluxe, fast,
low price, fr*ee, new. You could also use bolding,
underlining, italics, or color changes.
5. Sizing It Up- You don't want to use text that is too
small or to large. You want to use larger text for your
headlines and subheadings. Use H1 and H2 tags for headlines
and subheadings. You want to use smaller text for your ad copy,
usually 12 font.
6. Don't Use All CAPS!- You don't want to use all
capital letters in your ad copy. It looks unprofessional
and is hard to read. You may want to use all CAPS
in your headlines to offset it.
7. Font Properly- You want to use a text font that
relates to the product or services your selling. You
don't want to use a comic type font when your selling
business books. Also, not all computers have all the
font types so your webpage will look really strange on
those computers. Stay with the generally accepted font types.
8. Spacing Out- It's important to use spaces properly
when typing your text. You should indent and bullet
key benefits your product or service will give the
reader. Your headlines, subheadings, sentences and
paragraphs should be consistently spaced throughout
your web site.
9. I Need Sunglasses- Don't use all bright text colors
and backgrounds on your web site. It will make your
text hard to read and actually bother your visitor's
eyes to the point they just decide to leave your site.
10. Check The Readability- It's important to check
your spelling and grammar before you upload your
web page. When writing an ad copy you're allowed to
break some of those grammar rules to get your point
across. Remember also that different countries have
different understandings of some terms. So be mindful
of what and how you write your copy.
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Bryan Thorby is the publisher of
"Home Business & Marketing Options" ezine and webmaster at
http://home-business-and-marketing.com
http://mini-site-mastery.com 4 CD set audio training
with great bonuses and order options.
http://ebooks-to-succeed.com Ebook membership site with
lots of resale rights ebooks and software.
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